All work
Technology · 2021

Exec Circle

Virtual event platform with Stanford GSB for Google's executive programme. 72% of invited executives accessed the platform.

Context

Google UK ran Exec Circle through the first half of 2021: a weekly executive webinar series in collaboration with Stanford Graduate School of Business, connecting Google's key business partners with Stanford academics during COVID. I was sole product designer and front-end developer at Cheerful Twentyfirst, designing and building the platform end-to-end.

The Exec Circle platform. Google and Stanford co-branding, session previews, calendar CTA above the fold.

Problem

The platform needed to support a weekly programme for busy executives who wouldn't return if the experience didn't justify the time. Pre-event content had to drive attendance; post-event content had to keep the conversation going between sessions. And it had to carry Google's brand without looking like a generic webinar tool.

What I did

A content-rich event hub: calendar, resources library, speakers and attendees directories, session cards with Stanford co-branding. The resources page (documents, videos, podcasts per session) became the engagement surface. I designed every surface and built the front end.

Welcome page showing session cards with Stanford co-branding, a calendar link, and a resources panel.
Session cards on the welcome page, with Stanford co-branding and direct links to resources.
Grid of upcoming event cards showing session topics, Stanford professors, dates, and abstract illustrations.
Upcoming sessions. Each card paired a Stanford academic with a topic, scheduled weekly.
Resources page listing documents, videos, and podcasts organised by session date.
The resources page. Documents, videos, and podcasts organised per session.
Calendar view showing upcoming and past events with topic icons and dates.
The calendar. Upcoming and past sessions, each with its own icon and topic.
Three sidebar navigation states showing the platform sections: Welcome, Calendar, Resources, Speakers, Attendees, FAQ.
Platform navigation across three responsive widths. Six sections, one menu.

Impact

72% of invited executives accessed the platform; average 7+ resources each. 4.9/5 overall series rating. Google commissioned new event series based on Exec Circle.

Impact

  • 72% Invited executives accessed platform
    Average 7+ resources viewed per user.
  • 4.9/5 Overall series rating
  • Won more work Google commissioned new event series based on Exec Circle
Chief Marketing Officer, New Look

Thank you, Google. Exec Circle has been very enlightening, inspiring and great for building a peer network.

Credits

Alan Long UX/UI Designer & Front-end Developer

Sole product designer and front-end developer at Cheerful Twentyfirst, working directly with Google UK stakeholders.

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