Exec Circle
Virtual event platform with Stanford GSB for Google's executive programme. 72% of invited executives accessed the platform.
Context
Google UK ran Exec Circle through the first half of 2021: a weekly executive webinar series in collaboration with Stanford Graduate School of Business, connecting Google's key business partners with Stanford academics during COVID. I was sole product designer and front-end developer at Cheerful Twentyfirst, designing and building the platform end-to-end.
Problem
The platform needed to support a weekly programme for busy executives who wouldn't return if the experience didn't justify the time. Pre-event content had to drive attendance; post-event content had to keep the conversation going between sessions. And it had to carry Google's brand without looking like a generic webinar tool.
What I did
A content-rich event hub: calendar, resources library, speakers and attendees directories, session cards with Stanford co-branding. The resources page (documents, videos, podcasts per session) became the engagement surface. I designed every surface and built the front end.
Impact
72% of invited executives accessed the platform; average 7+ resources each. 4.9/5 overall series rating. Google commissioned new event series based on Exec Circle.
Thank you, Google. Exec Circle has been very enlightening, inspiring and great for building a peer network.
Chief Marketing Officer, New Look